How a community can become digital

How can hromadas make themselves visible on the Internet and move work processes online

Experts: Yevhen Klopotenko, Viktor Hurskyi, Dmytro Bulanov, +3

Learn how to create a brand, website, social media, and digital infrastructure for your community. This will help spread the news among residents, attract tourists, and make you visible to businesses.

It's not enough to create a system — it's important to protect it from hackers and failures. The educational series will show you how to do it. After all, a hromada without online is like a map without a city.

Open yourself up to the world.

The series was developed by the Ministry of Digital Transformation of Ukraine and the NGO SocialBoost under the USAID "Decentralization Offering Better Results and Efficiency" (DOBRE) Program.

The development of the series was made possible by the support of the American people through the United States Agency for International Development (USAID). The contents are the sole responsibility of Global Communities and do not necessarily reflect the views of USAID or the United States Government.

Format:
Education series
EKTS:
0.1
Languages:
Ukrainian, English
Topic:
Digital transformation
Intended for:
for public servants, for civil servants, for CDTO
Competencies:
Communication and cooperation in the digital society

Skills:

Adherence to digital hygiene practices by community employees
Community website structure development
Copywriting for communities' social media
Creating and designing community presentations
Creating brand identity for a community
Developing guidelines and scripts for crisis communication
Sourcing and preparing visual content for community social media
Applying digital tools for community development
Community brand development and positioning
Engaging residents in community decision-making
Handling negative feedback on social media
Implementing digital participation tools in communities
Managing communication crises in the community
Social media management for communities
Using branding elements to promote the community

Program

Start

Episode 1. Where does a digital community start?
Why is it necessary to ensure sustainable IT development and where to start? A step-by-step basic guide to community digitalization.

10 min

Invited experts

Yevhen Klopotenko
Ukrainian culinary expert, chef, businessman, TV host
Viktor Hurskyi
Impact entrepreneur, co-founder and executive director of SocialBoost organization
Dmytro Bulanov
Creative director of Dmytro Bulanov creative büro, member of the Hospitality Industry Association of Ukraine
Kateryna Borysenko
Head of the research and development department of NGO Social Boost

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