Email marketing

How to increase sales with email marketing

Experts: Alina Dykukha

Email marketing is an effective tool for maintaining "warm contact" with customers and increasing sales. Learn how to work with Google Analytics, how to analyze key performance indicators, what is the anatomy of a successful email, and what will definitely not end up in spam in the short videos of this educational series. Learn how to create regular email campaigns, trigger chains, and strategies. Let nothing stop you on your way to development and success!

 

The educational series was created at the initiative of the Ministry of Digital Transformation for the Diia.Education platform with the support of Google.org, the Eastern Europe Foundation, with the assistance of SendPulse.

Format:
Education series
EKTS:
0.1
Languages:
Ukrainian, English
Topic:
Re/Upskilling
For:
for IDPs, for new job seekers, for new profession
Profession:
Email marketing

Skills:

Analysis of email mailing efficiency metrics
Collecting and working with the subscriber base
Conducting A/B tests
Copywriting skills
Creation of various types of email newsletters
Development of an email communication strategy
Preparation of letter templates
Using HTML
Working with tools for sending letters
Writing the texts of letters for email newsletters
Communication in management
Communication with clients in management
Strategic thinking

Invited experts

Alina Dykukha

Head of Digital Marketing в SendPulse