Email marketing
How to increase sales with email marketing
Experts: Alina Dykukha
Email marketing is an effective tool for maintaining "warm contact" with customers and increasing sales. Learn how to work with Google Analytics, how to analyze key performance indicators, what is the anatomy of a successful email, and what will definitely not end up in spam in the short videos of this educational series. Learn how to create regular email campaigns, trigger chains, and strategies. Let nothing stop you on your way to development and success!
The educational series was created at the initiative of the Ministry of Digital Transformation for the Diia.Education platform with the support of Google.org, the Eastern Europe Foundation, with the assistance of SendPulse.
HARD: Analysis of email mailing efficiency metrics, Collecting and working with the subscriber base, Conducting A/B tests, Copywriting skills, Creation of various types of email newsletters, Development of an email communication strategy, Preparation of letter templates, Using HTML, Working with tools for sending letters, Writing the texts of letters for email newsletters
SOFT: Communication in management, Communication with clients in management, Strategic thinking
Program
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Episode 1. The profession of an email marketer: skills, responsibilities, salary
Episode 1. The profession of an email marketer: skills, responsibilities, salary
Episode 2. Email marketing strategy. Types of mailings and services for sending letters
Episode 2. Email marketing strategy. Types of mailings and services for sending letters
Episode 3. Methods of collecting email addresses of subscribers for newsletters How to avoid rookie mistakes
Episode 3. Methods of collecting email addresses of subscribers for newsletters How to avoid rookie mistakes
Invited experts
Alina Dykukha
Partners
SendPulse
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