HARD: Business diversification, Business model development, Business process modeling, Business process optimization, Business sustainability, Client targeting, Content marketing, Content performance analysis, Cultural differences analysis, Customer journey analysis, Data-driven decision-making, Digital competence, Employer branding, Export planning, Grant program analysis, Grant search, Grant writing, Innovative approaches, Lean principles application, Management style analysis, Market analysis, Marketing strategy, Market readiness assessment, Market-specific pricing, Measuring process inefficiencies, Optimization of production metrics, Pricing strategy, Process automation, Product localization, Project documentation drafting, Project management, Reputation management, Sales planning, Sales strategy development, SEO-optimization, Social media management, Standards implementation, Visual branding

SOFT: Adaptability, Community collaboration, Corporate values management, Creative thinking, Critical thinking, Cross-cultural negotiations, Customer loyalty building, Economic thinking, Emotional intelligence development, Emotional resilience, Employee development, Goal setting, Identifying process inefficiencies, Innovation culture creation, Leadership skills, Partnership collaboration, Partnership development, Problem-solving, Skills of professional communication, Social responsibility, Standardization development, Target audience engagement, Team collaboration, Team motivation, Team trust building, Teamwork, Trade show utilization, Workload balancing, Workplace organization