thumb-Yana Brenzei, Uliana Pcholkina and Alim Aliiev on a black background

Gender Equality and Social Inclusion in Communications

How to communicate, considering the approach of equality and inclusion

Experts: Tymur Levchuk, Artem Zakharchenko, Yana Honcharenko, +9

The educational series "Gender Equality and Social Inclusion in Communications" explains how to communicate considering the approach of equality and inclusion.

 

The course includes 12 video episodes and a video simulator. Each episode is dedicated to a specific topic of inclusiveness and gender equality. Each episode provides practical advice on integrating gender equality and social inclusion into communications for government organizations, media, and advertising agencies.

 

The educational series was created by the Ministry of Culture and Strategic Communications in cooperation with the Ministry of Digital Transformation with support from the American people through the United States Agency for International Development (USAID) to promote gender equality and social inclusion in government communications for the Diia.Education platform. The views expressed in this series and its materials do not necessarily reflect the views of USAID or the United States Government.

Format:
Education series
EKTS:
0.1
Languages:
Ukrainian, English
Topic:
Barrier-Free
For:
for adults
Skills:

HARD: Ability to communicate sensitive topics in the media, Ability to highlight the problems of different groups, Enhancement of communication tools, Mastering the creation of feminitives, Mastering the vocabulary of inclusivity

SOFT: Ability to communicate in the language of social Inclusion, Mastering the rules of communication about CRSV, Mastering the rules of communication about elderly people, Mastering the rules of communication with the veteran community

Program

thumb-Timur Levchuk in a blue shirt in the office

Get started

Episode 1. What is Gender Equality and Social Inclusion

The episode is dedicated to the GESI approach in communications, as well as the negative consequences of the lack of this approach for different groups of the population on one side, and for organizations/companies on the other.
thumb-Artem Zakharchenko in a blue shirt in the office

Episode 2. Narratives in Communications, Data-Driven Approach in Communications on Gender Equality and Social Inclusion

The episode is dedicated to what communication through narratives is. What is its advantage over other communication methods, and what benefits does the data-driven approach offer in communications? What can be learned from analyzing narratives about gender equality and social inclusion? How to form a constructive social narrative about gender equality? How to use data when forming such a narrative?
thumb-Yana Honcharenko in a suit in the office

Episode 3. How to Communicate Sensitive Topics in Media

The episode discusses which topics can be considered sensitive, what are the main principles of inclusive and gender-sensitive language, how to communicate about inclusion and gender equality, and what successful experience Ukrainian institutions have demonstrated in this regard.

Invited experts

thumb-Tymur Levchuk in a shirt and pants sitting indoors
Tymur Levchuk
Gender equality and social inclusion advisor for the USAID Transformation Communications Activity (TCA)
thumb-Artem Zakharchenko wearing polo indoors against the background of stairs
Artem Zakharchenko
Writer, researcher, editor
thumb-Yana Honcharenko in a black jacket sitting indoors
Yana Honcharenko
Chief Communications & Sustainability Officer at Starlight Media broadcasting group
thumb-Yana Brenzei in a jacket and jeans sitting indoors
Yana Brenzei
TV presenter, feminist

Partners

thumb-USAID (United States Agency for International Development) logo. The image shows the U.S. emblem with a handshake, with the text 'From the American People' under the logo

USAID

thumb-Logo of the Ministry of Culture and Strategic Communications of Ukraine with the black emblem of Ukraine

The Ministry of Culture and Strategic Communications of Ukraine