Дія.Освіта

Gender Equality and Social Inclusion in Communications

How to communicate, considering the approach of equality and inclusion

Experts: Tymur Levchuk, Artem Zakharchenko, Yana Honcharenko, +9

The educational series "Gender Equality and Social Inclusion in Communications" explains how to communicate considering the approach of equality and inclusion.

The course includes 12 video episodes and a video simulator. Each episode is dedicated to a specific topic of inclusiveness and gender equality. Each episode provides practical advice on integrating gender equality and social inclusion into communications for government organizations, media, and advertising agencies.

The educational series was created by the Ministry of Culture and Strategic Communications in cooperation with the Ministry of Digital Transformation with support from the American people through the United States Agency for International Development (USAID) to promote gender equality and social inclusion in government communications for the Diia.Education platform. The views expressed in this series and its materials do not necessarily reflect the views of USAID or the United States Government.

Format:

Education series

EKTS:

0.1

Languages:

Ukrainian, English

Topic:

Barrier-Free

For:

for adults

Skills:

HARD

Ability to communicate sensitive topics in the media

Ability to highlight the problems of different groups

Enhancement of communication tools

Mastering the creation of feminitives

Mastering the vocabulary of inclusivity

SOFT

Ability to communicate in the language of social Inclusion

Mastering the rules of communication about CRSV

Mastering the rules of communication about elderly people

Mastering the rules of communication with the veteran community

Program

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The episode is dedicated to the GESI approach in communications, as well as the negative consequences of the lack of this approach for different groups of the population on one side, and for organizations/companies on the other.

The episode is dedicated to what communication through narratives is. What is its advantage over other communication methods, and what benefits does the data-driven approach offer in communications? What can be learned from analyzing narratives about gender equality and social inclusion? How to form a constructive social narrative about gender equality? How to use data when forming such a narrative?

The episode discusses which topics can be considered sensitive, what are the main principles of inclusive and gender-sensitive language, how to communicate about inclusion and gender equality, and what successful experience Ukrainian institutions have demonstrated in this regard.

Invited experts

Tymur Levchuk

Gender equality and social inclusion advisor for the USAID Transformation Communications Activity (TCA)

Artem Zakharchenko

Writer, researcher, editor

Yana Honcharenko

Chief Communications & Sustainability Officer at Starlight Media broadcasting group

Yana Brenzei

TV presenter, feminist