Google Ads Manager
Launch advertising campaigns using Google Ads tools
Experts: Dmytro Kudinov
Do you want to promote your business but don't know how? Then working with Google Ads tools may definitely interest you. They are ideal for collecting analytics and audience segmentation. Learn how to effectively set up contextual ads on Google and YouTube. Not just theory — you will be able to set up an advertising account, listen to examples of Google Ads audiences, select keywords, plan a budget, and analyze the results of your campaigns. And who knows everything now?
The educational series was created at the initiative of the Ministry of Digital Transformation for the Diia.Education platform with the support of Google.org, the Eastern Europe Foundation, with the assistance of Bazilik.
HARD: Adherence to Google Ads policies and rules, Advertising campaign optimization, Analysiss of an advertising campaign effectivenes in Google Ads, Create a Google Ads account, Creating an advertising campaign in Google Ads, Definition of advertising campaign goals, Launch of an advertising campaign in Google Ads, Launch of Google Display Network, Launch video ads on YouTube, Selection of the goal of the advertising campaign, Setting the advertising campaign budget, Types and selection of Google Ads keywords, Types and settings of Google Ads audiences
SOFT: Creative Thinking
Program
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Episode 0. Google Ads Manager
Episode 0. Google Ads Manager
Episode 1. What problems Google Ads can solve
Episode 1. What problems Google Ads can solve
Episode 2. How to create a Google Ads account
Episode 2. How to create a Google Ads account
Invited experts
Dmytro Kudinov
Partners
Bazilik
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