Google Ads Manager

Launch advertising campaigns using Google Ads tools

Experts: Dmytro Kudinov

Do you want to promote your business but don't know how? Then working with Google Ads tools may definitely interest you. They are ideal for collecting analytics and audience segmentation. Learn how to effectively set up contextual ads on Google and YouTube. Not just theory — you will be able to set up an advertising account, listen to examples of Google Ads audiences, select keywords, plan a budget, and analyze the results of your campaigns. And who knows everything now?

 

The educational series was created at the initiative of the Ministry of Digital Transformation for the Diia.Education platform with the support of Google.org, the Eastern Europe Foundation, with the assistance of Bazilik.

Format:
Education series
EKTS:
0.1
Languages:
Ukrainian, English
Topic:
Re/Upskilling
For:
for IDPs, for new job seekers, for new profession, for remote work
Profession:
Google Ads Manager

Skills:

Adherence to Google Ads policies and rules
Advertising campaign optimization
Analysiss of an advertising campaign effectivenes in Google Ads
Create a Google Ads account
Creating an advertising campaign in Google Ads
Definition of advertising campaign goals
Launch of an advertising campaign in Google Ads
Launch of Google Display Network
Launch video ads on YouTube
Selection of the goal of the advertising campaign
Setting the advertising campaign budget
Types and selection of Google Ads keywords
Types and settings of Google Ads audiences
Creative Thinking

Invited experts

Dmytro Kudinov

CEO of inseed.marketing, with 12 years of experience in digital marketing