How tourism initiatives change communities
Basic knowledge about the tourism industry and its impact on the economy of the region
Experts: Mariana Oleskiv, Ihor Chava, Iryna Markiv, +2
This series will explore the role of marketing in tourism development and show why community branding is important. And how to do it effectively. Here is the basic knowledge necessary to create successful tourism products capable of positively influencing the economy of the region.
Educational series is created with the support of the EGAP Program, executed by the Eastern Europe Foundation and financed by Switzerland, in cooperation with the Ministry of Digital Transformation of Ukraine and the State Agency for Tourism Development of Ukraine for the Diia.Education platform.
Format:
Education series
EKTS:
0.1
Languages:
Ukrainian, English
Topic:
Tourism and leisure
For:
for business and entrepreneurs, for adults
Skills:
Ability to determine priorities
Cooperation with business
Cost optimization
Creation of gastrotourism concepts
Development of a tourist brand
Logo design
Management of social networks
Management of tourist areas
Search for resources for the development of tourism
Work with contractors
Work with investments
Communication with community residents
Initiative
Program
Get started
Episode 1. How tourism initiatives change communities
Episode 1. How tourism initiatives change communities
The episode presents examples of the development of urban environments and how it affects the quality of life of local residents and the attraction of tourists.
Episode 2. What is investment and how to attract additional funds to the community through tourism?
Episode 2. What is investment and how to attract additional funds to the community through tourism?
The episode will provide with the necessary knowledge and tools for successful promotion and implementation of investment projects in the field of tourism.
Episode 3. Branding of the territory and its impact on the development of tourism in the community
Episode 3. Branding of the territory and its impact on the development of tourism in the community
The episode about the importance of creating and developing an area brand to attract tourists.
Invited experts
Mariana Oleskiv
Chairperson of the State Agency for Tourism Development of Ukraine (SATD)
Ihor Chava
Head of the Department of Coordination of Tourism Infrastructure Development in the Regions, State Agency for Tourism Development of Ukraine
Iryna Markiv
Head of of municipal enterprise “Tourist information centеr of Drohobych”
Yevhen Klopotenko
Ukrainian culinary expert, chef, businessman, TV host
Do you have questions?