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How tourism initiatives change communities

Basic knowledge about the tourism industry and its impact on the economy of the region

Experts: Mariana Oleskiv, Ihor Chava, Iryna Markiv, +2

This series will explore the role of marketing in tourism development and show why community branding is important. And how to do it effectively. Here is the basic knowledge necessary to create successful tourism products capable of positively influencing the economy of the region.

 

Educational series is created with the support of the EGAP Program, executed by the Eastern Europe Foundation and financed by Switzerland, in cooperation with the Ministry of Digital Transformation of Ukraine and the State Agency for Tourism Development of Ukraine for the Diia.Education platform.

Format:
Education series
EKTS:
0.1
Languages:
Ukrainian, English
Topic:
Tourism and leisure
For:
for business and entrepreneurs, for adults
Skills:

HARD: Ability to determine priorities, Cooperation with business, Cost optimization, Creation of gastrotourism concepts, Development of a tourist brand, Logo design, Management of social networks, Management of tourist areas, Search for resources for the development of tourism, Work with contractors, Work with investments

SOFT: Communication with community residents, Initiative

Invited experts

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Mariana Oleskiv
Chairperson of the State Agency for Tourism Development of Ukraine (SATD)
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Ihor Chava
Head of the Department of Coordination of Tourism Infrastructure Development in the Regions, State Agency for Tourism Development of Ukraine
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Iryna Markiv
Head of of municipal enterprise “Tourist information centеr of Drohobych”
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Yevhen Klopotenko
Ukrainian culinary expert, chef, businessman, TV host

Partners

thumb-Logos of the EGAP Program, the East Europe Foundation and the Swiss Confederation
thumb-Logo of the State Agency for Tourism Development of Ukraine

The State Agency for Tourism Development of Ukraine

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