Diia.Education — How tourism initiatives change communities

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How tourism initiatives change communities

Basic knowledge about the tourism industry and its impact on the economy of the region

Experts: Mariana Oleskiv, Ihor Chava, Iryna Markiv, +2

This series will explore the role of marketing in tourism development and show why community branding is important. And how to do it effectively. Here is the basic knowledge necessary to create successful tourism products capable of positively influencing the economy of the region.

Educational series is created with the support of the EGAP Program, executed by the Eastern Europe Foundation and financed by Switzerland, in cooperation with the Ministry of Digital Transformation of Ukraine and the State Agency for Tourism Development of Ukraine for the Diia.Education platform.

Format:

Education series

EKTS:

0.1

Languages:

Ukrainian, English

Topic:

Tourism and leisure

For:

for business and entrepreneurs, for adults

Skills:

HARD: Ability to determine priorities, Cooperation with business, Cost optimization, Creation of gastrotourism concepts, Development of a tourist brand, Logo design, Management of social networks, Management of tourist areas, Search for resources for the development of tourism, Work with contractors, Work with investments

SOFT: Communication with community residents, Initiative

Program

thumb-Mariana Oleskiv, a woman with short light brown hair, wearing a light-colored blazer with a brooch and a black T-shirt, stands against a dark background.

Get started

Episode 1. How tourism initiatives change communities

The episode presents examples of the development of urban environments and how it affects the quality of life of local residents and the attraction of tourists.

thumb-Ihor Marchuk, a man with closely cropped gray hair and a beard, stands against a dark background. He is wearing a light-patterned shirt over a light blue T-shirt.

Episode 2. What is investment and how to attract additional funds to the community through tourism?

The episode will provide with the necessary knowledge and tools for successful promotion and implementation of investment projects in the field of tourism.

thumb-Ihor Chava, wearing a black T-shirt, stands against a dark wall with vertical light strips

Episode 3. Branding of the territory and its impact on the development of tourism in the community

The episode about the importance of creating and developing an area brand to attract tourists.

Invited experts

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Mariana Oleskiv

Chairperson of the State Agency for Tourism Development of Ukraine (SATD)

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Ihor Chava

Head of the Department of Coordination of Tourism Infrastructure Development in the Regions, State Agency for Tourism Development of Ukraine

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Iryna Markiv

Head of of municipal enterprise “Tourist information centеr of Drohobych”

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Yevhen Klopotenko

Ukrainian culinary expert, chef, businessman, TV host

Partners

The State Agency for Tourism Development of Ukraine

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