Дія.Освіта - PR-спеціаліст

PR specialist

How to start a PR career

Experts: Tetiana Yurchenko

Working with journalists, collaborating with well-known brands, and building a communication strategy is a typical PR routine. In the educational series, you will debunk the main myths about this profession, learn about the functions of PR for brand strategies, and how to take the first steps in your career. Unleash your creative skills to come up with creative ways to promote your brand. And one day you will be told: "They wrote about us in Forbes!"

The educational series was created at the initiative of the Ministry of Digital Transformation for the Diia.Education platform with the support of Google.org, the Eastern Europe Foundation, with the assistance of DENTSU.

Format:

Education series

EKTS:

0.1

Languages:

Ukrainian, English

Topic:

Re/Upskilling

For:

for IDPs, for new job seekers, for new profession

Skills:

HARD: Audit of PR processes, Building communication strategy, Communication instruments, Communication research and analytics, Media map creating, Media Relations, Working with communication channels, Working with different types of PR, Writing key messages

SOFT: Anti-crisis communication, Communication in management, Communication in team, Communication with clients in management, Communication with contractors, Creative Thinking, Effective communication, Oral communication, Problem Solving, Stakeholders management, Strategic thinking

Profession:

PR specialist