PR specialist
How to start a PR career
Experts: Tetiana Yurchenko
Working with journalists, collaborating with well-known brands, and building a communication strategy is a typical PR routine. In the educational series, you will debunk the main myths about this profession, learn about the functions of PR for brand strategies, and how to take the first steps in your career. Unleash your creative skills to come up with creative ways to promote your brand. And one day you will be told: "They wrote about us in Forbes!"
The educational series was created at the initiative of the Ministry of Digital Transformation for the Diia.Education platform with the support of Google.org, the Eastern Europe Foundation, with the assistance of DENTSU.
Format:
Education series
EKTS:
0.1
Languages:
Ukrainian, English
Topic:
Re/Upskilling
For:
for IDPs, for new job seekers, for new profession
Profession:
PR specialist
Skills:
Audit of PR processes
Building communication strategy
Communication instruments
Communication research and analytics
Media map creating
Media Relations
Working with communication channels
Working with different types of PR
Writing key messages
Anti-crisis communication
Communication in management
Communication in team
Communication with clients in management
Communication with contractors
Creative Thinking
Effective communication
Oral communication
Problem Solving
Stakeholders management
Strategic thinking
Program
Get started
Episode 1: Areas of work of a PR specialist
Episode 1: Areas of work of a PR specialist
The first episode of the course is about who a PR specialist is. Let's find out what lies behind “PR” abbreviation, consider target audiences and types of communication.
Episode 2. Necessary skills of a PR specialist and his role in the corporate structure
Episode 2. Necessary skills of a PR specialist and his role in the corporate structure
In the second episode, we will analyze what skills a PR specialist needs and what role he /she plays in the corporate structure.
Episode 3: PR functions as a reflection of business goals
Episode 3: PR functions as a reflection of business goals
In the third episode, we’ll talk about the functions of PR and how to define them correctly, as well as find out what a PR audit is.
Invited experts
Tetiana Yurchenko
PR specialist
Do you have questions?