SEO specialist

How to launch a campaign to get your website to the top of the search engine

Experts: Olha Odarchenko, Nataliia Sudakova

Google analyzes our behavior — to do this, it constantly processes 2 billion strings that are constantly changing. How to harness this flow of information, increase website traffic, and convert it into profit? In the educational series, you will understand the principles of SEO, master content optimization, competitor analysis, and development strategy. And nothing will stop you from becoming a real search engine guru!

 

The educational series was created at the initiative of the Ministry of Digital Transformation for the Diia.Education platform with the support of Google.org, the Eastern Europe Foundation, with the assistance of SEOforMedia.

Format:
Education series
EKTS:
0.1
Languages:
Ukrainian, English
Topic:
Re/Upskilling
For:
for IDPs, for new job seekers, for new profession
Profession:
SEO specialist

Skills:

Analysis of behavioral factors of users
Analysis of competitors
Analysis of results and site positions
Collecting and working with the semantic core
Content SEO optimization
Creating a search algorithm
External SEO optimization
SEO project development strategy
Technical SEO audit of the site
Technical SEO optimization
Working with Google Analytics and Google Search Console.
Working with links
Working with sanctions and bans of search engines
Work with keyword selection tools
Writing metadata
Creative Thinking
Emotional intelligence in management

Invited experts

Olha Odarchenko
Co-founder of SEOforMedia agency, SEO specialist
Nataliia Sudakova
Co-founder of SEOforMedia agency, media manager