thumb-Evgeny Horlach and Artem Kolomiets on a dark background

SEO specialist 2.0

How to become an SEO specialist and work with website optimization

Experts: Yevhen Horlach, Artem Kolomiiets

In the educational series SEO Specialist 2.0, we will talk in more detail about SEO: how to get started, how to optimize content and conduct technical website optimization, analyze how the process of working with links looks like and what tools are available for this, analyze the difference between local and foreign SEO, conduct a workshop on website optimization, and tell you what it means to be a good SEO specialist.

 

The educational series was created at the initiative of the Ministry of Digital Transformation for the Diia.Education platform with the support of the European Union within the initiative Re:silience. Re:covery. Re:construction. (Re: Ukraine project). The content of the course, lectures and other materials is the sole responsibility of the NGO "Ukrainian Development Foundation" and does not necessarily reflect the views of the European Union.

Format:
Education series
Languages:
Ukrainian, English
Topic:
Re/Upskilling
Profession:
SEO specialist

Program

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Get started

Episode 1. Introduction to SEO

In the first episode of the educational series, we analyze what SEO optimization is, why it is needed, and how search engines work. We also get acquainted with the key concepts of SEO to make it easier to navigate during the training. We also figure out what an SEO specialist is responsible for and what his or her main tasks are.
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Episode 2. Keyword research

In this series, we'll look at the importance of keywords for SEO website optimization. We will learn more about search queries and intents. We will analyze how to create a semantic core and determine which tools will be useful for a specialist in this case.
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Episode 3. Content optimization

We will dive into the world of content and find answers to the following questions: what content is suitable for SEO, how to use keywords, and how to improve the content on your website. We will also analyze what mistakes should be avoided when optimizing content.

Invited experts

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Yevhen Horlach
Founder of Upmotion.agency
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Artem Kolomiiets
Head of SEO WebPromo

Partners

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Moving forward together

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Institute of Analytics and Advocacy

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Ukrainian Development Foundation

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Transparency international Ukraine

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Vox Ukraine