SEO specialist
How to launch a campaign to get your website to the top of the search engine
Experts: Olha Odarchenko, Nataliia Sudakova
Google analyzes our behavior — to do this, it constantly processes 2 billion strings that are constantly changing. How to harness this flow of information, increase website traffic, and convert it into profit? In the educational series, you will understand the principles of SEO, master content optimization, competitor analysis, and development strategy. And nothing will stop you from becoming a real search engine guru!
The educational series was created at the initiative of the Ministry of Digital Transformation for the Diia.Education platform with the support of Google.org, the Eastern Europe Foundation, with the assistance of SEOforMedia.
HARD: Analysis of behavioral factors of users, Analysis of competitors, Analysis of results and site positions, Collecting and working with the semantic core, Content SEO optimization, Creating a search algorithm, External SEO optimization, SEO project development strategy, Technical SEO audit of the site, Technical SEO optimization, Working with Google Analytics and Google Search Console., Working with links, Working with sanctions and bans of search engines, Work with keyword selection tools, Writing metadata
SOFT: Creative Thinking, Emotional intelligence in management
Program
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Episode 1: SEO basics and peculiarities of the SEO specialist's work
Episode 1: SEO basics and peculiarities of the SEO specialist's work
Episode 2: How search engines work and what affects website rankings
Episode 2: How search engines work and what affects website rankings
Episode 3: Search queries and the semantic core of a site
Episode 3: Search queries and the semantic core of a site
Invited experts
Olha Odarchenko
Nataliia Sudakova
Partners
SEOforMedia
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