HARD: Analysis of content effectiveness, Analysis of the effectiveness of partnerships, Analysis of the effectiveness of the advertising campaign in social networks, Analysis of the target audience, Avoiding mistakes when creating content, Brand analysis, Client briefing, Compiling a content plan for social networks, Content moderation, Creating different types of content, Creation of an advertising campaign, Creation of Frequently Asked Questions, Defining the goals of the advertising campaign in social networks, Definition of Tone of voice, Determination of the portrait of the target audience, Marketing strategy planning in social networks

SOFT: Anti-crisis communication, Communication in management, Creative Thinking, Strategic thinking, Work with thought leaders