SMM-specialist

How to become an SMM manager and promote brands on social media

Experts: Oleksii Miller

Constantly analyzing content, auditing competitors, developing promotion strategies — welcome to the world of SMM. Learn how to work with business pages on social media, analyze advertising results, and speak the same language with your target audience. Do you want to be a part of big projects and large-scale advertising campaigns? Take small steps towards it! And the first of them is watching this educational series.

 

The educational series was created at the initiative of the Ministry of Digital Transformation for the Diia.Education platform with the support of Google.org, the Eastern Europe Foundation, with the assistance of Bazilik.

Format:
Education series
EKTS:
0.1
Languages:
Ukrainian, English
Topic:
Re/Upskilling
For:
for IDPs, for new job seekers, for new profession, for remote work
Profession:
SMM Specialist

Skills:

Analysis of content effectiveness
Analysis of the effectiveness of partnerships
Analysis of the effectiveness of the advertising campaign in social networks
Analysis of the target audience
Avoiding mistakes when creating content
Brand analysis
Client briefing
Compiling a content plan for social networks
Content moderation
Creating different types of content
Creation of an advertising campaign
Creation of Frequently Asked Questions
Defining the goals of the advertising campaign in social networks
Definition of Tone of voice
Determination of the portrait of the target audience
Marketing strategy planning in social networks
Anti-crisis communication
Communication in management
Creative Thinking
Strategic thinking
Work with thought leaders

Invited experts

Oleksii Miller

COO of the creative agency Banda for social media and branding content