Targetologist

How to effectively set up ads with Facebook Ads Manager

Experts: Oleksandra Meleshko, Oleksandra Oliinyk

Setting up ads for as little as $0.01, reaching the right audience, and gaining targeted subscribers allows you to increase sales and scale your business. Would you like to do the same? Learn how to advertise on Facebook and Instagram in this educational series. Let's start with the basics: the structure of an advertising account, advertising goals, placements, and budgets. Dive deeper into the intricacies of target audience building and learn how to analyze campaign results. Ready to get started? Then break in!

 

The educational series was created at the initiative of the Ministry of Digital Transformation for the Diia.Education platform with the support of Google.org, the Eastern Europe Foundation, with the assistance of Bazilik.

Format:
Education series
EKTS:
0.1
Languages:
Ukrainian, English
Topic:
Re/Upskilling
For:
for IDPs, for new job seekers, for new profession, for remote work
Profession:
Targetologist

Skills:

Analysis of advertising campaign effectiveness
Analysis of the target audience
Connecting a business page to a business manager
Creating a business manager in Meta Ads
Creating a Meta Ads Manager account
Creation of advertisements
Creation of an advertising campaign in Meta Ads
Definition of advertising campaign goals
Definition of attributes of an advertising campaign
Definition of key metrics of an advertising campaign
Landing page preparation
Meta Ads audience types and settings
Selection of advertising platforms in Meta
Setting the advertising campaign budget
Setting up ads through the Instagram app
Using the operating principles of the Meta Ads
Working with data analysis tools
Work with leads
application promotion
sales
Work with project management tools
Work with recognition
traffic
interaction
Work with task management tools
Work with tools for team communication
Attention to details
Communication in management
Creative Thinking
Strategic thinking

Invited experts

Oleksandra Meleshko
A digital marketing specialist with international experience and a team leader in the Target Tigra advertising agency, is a lecturer at the Bazilik practical communication school
Oleksandra Oliinyk
A digital marketing expert with international experience and a team leader at Target Tigra agency