HARD: Analysis of advertising campaign effectiveness, Analysis of the target audience, Connecting a business page to a business manager, Creating a business manager in Meta Ads, Creating a Meta Ads Manager account, Creation of advertisements, Creation of an advertising campaign in Meta Ads, Definition of advertising campaign goals, Definition of attributes of an advertising campaign, Definition of key metrics of an advertising campaign, Landing page preparation, Meta Ads audience types and settings, Selection of advertising platforms in Meta, Setting the advertising campaign budget, Setting up ads through the Instagram app, Using the operating principles of the Meta Ads, Working with data analysis tools, Work with leads, application promotion, sales, Work with project management tools, Work with recognition, traffic, interaction, Work with task management tools, Work with tools for team communication

SOFT: Attention to details, Communication in management, Creative Thinking, Strategic thinking