Artificial Intelligence in Creative Industries

Learn how to use AI in marketing, design, communications, analytics, and content production. Practical skills for career growth and efficiency

Experts: Oksana Stekhina, Iryna Balashova, Volodymyr Yakovenko, +5

The world of creative industries is changing faster than we can open a new tab. While some try to keep up with trends, others are already creating them with the help of AI.

 

In this series, we’ll show how artificial intelligence becomes your co-author, assistant, analyst, and even a “second pair of eyes” that notices what we often miss.

 

— generates ideas when your inspiration is at zero

— creates texts, scripts, moodboards, and creative concepts

— analyzes data and audiences more accurately than standard insights

— enhances design, editing, and production workflows

— reads viewer emotions and helps choose the best format

— builds advertising campaigns that hit the target precisely

 

At the same time, we’ll teach you how to work safely: avoid risks, protect data, detect manipulation, and use AI ethically.

 

This series is about staying one step ahead.
About tools that give you a real professional advantage.
And about how AI helps you become a stronger specialist today.

 

The educational series was created by dentsu Ukraine for the Diia.Education platform.

Format:
Education series
EKTS:
0.1
Languages:
Ukrainian
Topic:
Artificial Intelligence
Intended for:
for adults, for young people, for active citizens

Skills:

Ad performance forecasting
Analysis of competitors
Analysis of the target audience
Audience targeting
Contact management
Content verification
Copywriting
Data analysis
Data protection
Data visualization
Design workflow automation
Fake activity detection
Influencer campaign forecasting
Influencer evaluation
Message development
Partner identification
Scriptwriting
Visual content creation
Team communication

Invited experts

Oksana Stekhina
Chief Business Development Officer at dentsu Ukraine, nano-influencer, collaboration expert
Iryna Balashova
CEO, iProspect Ukraine
Volodymyr Yakovenko
Chief Legal Officer, dentsu Ukraine
Mykhailo Bilyk
AI & Digital Analytics Director, Carat Ukraine