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Digital marketing for pupils and students

Digital marketing basics: strategy, website, landing page, social media and Google advertising, CRM marketing

Experts: Oleksandra Zakharova, Anton Chornyi , Yevhen Kudriavchenko, +2

Just google new laptop models – the ads are everywhere you go! It is one of the digital marketing tools. If you want to master it, watch this educational series.

 

It contains all the basic concepts needed to enter the profession and plan for your future of business – why marketing exists, what role it plays for business, how to find a target audience to advertise your product. After the series, you will be able to create your own website without code, launch an advertising campaign on Instagram and Google, and analyze the results in Google Analytics.

 

A joint project of the Ministry of Digital Transformation of Ukraine and Taras Shevchenko National University of Kyiv with the participation of GoIT, Netpeak, Vintage, and with the support of the GoITeens brand.

Format:
Education series
EKTS:
0.2
Languages:
Ukrainian, English
Topic:
New digital professions
For:
For students
Competencies:
Digital content creation
Skills:

Program

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Get started

Episode 1 - Marketing

In the first episode, we'll look at the main tools for describing the target audience and, using the example of a project by two young startups, see how you can use the concept of the 4p marketing mix and segment your own product.
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Episode 2 - Marketing. Modern examples

In the second episode, together with futurist Andriy Dligach, we'll look at modern successful examples of the use of marketing concepts by Ukrainian and global companies.
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Episode 3 - Digital marketing fundamentals and strategy

In the third episode, we'll learn how to define a user's journey through our product and talk about how to attract, activate, retain customers, and create referral systems.

Invited experts

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Oleksandra Zakharova
Digital marketer at "Netpack" agency, certified Facebook and Google specialist
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Anton Chornyi
Director of GoIT, candidate of economic sciences (Taras Shevchenko National University of Kyiv)
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Yevhen Kudriavchenko
Co-founder and CEO of Vintage
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Vadym Honcharov
GoIT Marketing Director

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