When you have an idea and a business plan ready, marketing will help you find future customers and make your business known.

By watching the educational series, you will learn what audiences are (B2C, B2B, B2G, P2P), how the market works and how to find your niche in it, how to make people fall in love with your brand, and how online marketing tools can help you do it.

Some series discuss personal brands, trends, and business services.

With a business plan – to marketing!

This is the second module of the series. Overall, Entrepreneurship for Students consists of 6 modules, each of them provides information on specific aspects of doing business: idea, product and marketing, team management, finance and sales, product presentation to different audiences, and legal aspects of business.

The series was developed by the Ministry of Digital Transformation of Ukraine with the support of Kyivstar and EdEra, an online education studio.